*University of Colorado Anschutz Medical Campus
Skaggs School of Pharmacy
Job Title: Writer & Content Specialist
Position #217358 – Requisition #15483
Applications are accepted electronically ONLY at www.cu.edu/cu-careers*
The University of Colorado Denver l Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.
Who We Are:
A national leader in health care and life sciences, CU Anschutz is the only comprehensive academic health sciences center in Colorado and the largest in the Rocky Mountain region. Located in Aurora, Colo., it is one of the newest education, research and patient care facilities in the world. With six schools and colleges, CU Anschutz trains the health sciences workforce of the future by blending education, research and clinical care all in one place. This strategic collaboration among diverse health care fields allows knowledge to travel directly from the research bench to the patient’s bedside.Read CU Anschutz Quick Facts here.
The/Skaggs School of Pharmacy/has an opening for a full-time University Staff (unclassified)/Writer & Content Specialist/position.*
Jobs in this career family involve development, marketing and management of messaging to both internal and external parties. Functions include marketing; advertising; communications; publications; brand management; writing; editing; proofreading; graphic design; web information architecture, development and design; web content development; electronic communications; social media; news media/relations; public relations; photography; videography; radio/television broadcasting; FCC compliance; and communication projects management.
Professionals at the intermediate level are responsible for exercising discretion, analytical skill, personal accountability and responsibility in a wide range of areas including academic, administrative, managerial and student services functions. Work involves creating, integrating, applying and sharing knowledge directly related to a professional field.
At the intermediate level, duties may be more limited in scope and are performed with guidance and direction from other professionals.
Reporting directly to the Director of Marketing, Communications and Alumni Affairs, the Writer & Content Specialist is responsible for concepting, copywriting and creating story-driven content to promote awareness of and boost engagement with the Skaggs School of Pharmacy and Pharmaceutical Sciences (SSPPS) among prospective students, current students and alumni/donors.
The Writer & Content Specialist will work closely with the school’s marketing team, recruitment team, faculty, student representatives and alumni to source, develop and execute content for the schools’ spectrum of marketing channels, including print, social media and website. Content created by the Writer/Content Specialist will tell the stories of the students, faculty and alumni to shine a bright light on the benefits and diversity of the profession. Highlighting the remarkable work they are doing in the field of pharmacy research is also a priority.
All content developed by the Writer/Content Specialist will be designed to align with and achieve departmental goals set forth by the Director of Marketing, Communications and Alumni Affairs, on behalf of CU Anschutz Medical Campus.
Examples of Work Performed:
Work with the Director to develop a compelling, engaging, content for the school’s communications channels
Network among Pharmacy School staff, faculty and students to identify and develop stories
Network with other Anschutz Medical Campus communicators to collaborate on stories, repurpose content and share Pharmacy School content with their audiences
Concept, copywrite, script and produce original content (print pieces, web copy, social media posts & graphics, emails, videos, presentations and other promotional materials)
Identify real time opportunities to connect relevant cultural trends, current news and online conversations with the people/work/stories of the Pharmacy School, and create engaging content that draws our audience into those connections
Rewrite existing website copy to align with brand voice & tone as part of campus website redesign, and write copy for new web pages/assets as dictated by need and creative direction
Translate/repurpose internally-focused content (such as grant proposals) for external audiences by rewriting/editing as needed
Translate a marketing strategy through content creation
Drive audience growth through strategic creation and implementation of original content
Integrate content strategies across relevant channels including web, social, print and earned media
Work with media relations consultant to develop content for pitches (might include video)
Work with videographer or internal video resources to create authentic video for social media, website and pitching
Manage school social media accounts in collaboration with the Digital Marketing Specialist
Employ best practices when writing for the web, including search engine optimization
Develop content for email journeys that address the lifecycle of our prospective students and furthers them along the path to matriculation
Stays current with best practices for new media and social media, and adjusts writing style to maximize reach
This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Bachelor’s degree or equivalent experience in journalism, advertising, marketing, branding, content creation, and/or communications
At least one (1) year experience in marketing, communications or journalism in one or more of the following:
o Copywriting, journalism, or equivalent writing experience
o Developing/creating/managing content and content strategies
o Developing and implementing marketing, communications, advertising, social media, email and/or public relations strategies and initiatives
Substitution: A combination of education and related technical/paraprofessional experience may substitute for the bachelor’s degree on a year-for-year basis, but not for the specific 1 year of experience.
PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.
Excellent interpersonal, verbal and written skills
Collaborative work ethic and a team player
Ability to give and receive feedback in a thoughtful, constructive, collaborative manner, and effectively apply that feedback to the work at hand
Highly organized and dependable; able to multitask, work quickly and effectively manage numerous deadlines
Experience working across a variety of marketing channels, platforms and touchpoints
High degree of comfort and curiosity when learning new technology
Demonstrated experience as an exceptional storyteller, with the ability to communicate in visual formats as well as with the written word
Demonstrated ability to capture the voice of a brand/person/product/service and consistently, convincingly apply it to a variety of content that supports the growth and impact of said brand/person/product/service.
Creative thinker. You hear “This is the way we’ve always done it” and you think “There’s a better way.” Better yet, you have the interpersonal skills to effectively marshal stakeholder buy-in when recommending/implementing new approaches and methods.
Proven ability to create content that is relevant, engaging, compelling and effective, with a knowledge of current content and cultural trends across the ever-changing, ever-growing landscape of marketing channels, platforms and touchpoints
Flair for and experience in research, from the driest of topics to trending memes and zeitgeists; identifying why and how they matter to our audience; and communicating that effectively through copywriting and content
Salary and Benefits:
Salary is negotiable and commensurate with skills and experience
This position is not eligible for overtime compensation
Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.
Total Compensation Calculator:https://www.cu.edu/employee-services/total-compensation
Diversity and Equity:
Please click here for information on disability accommodations:http://www.ucdenver.edu/about/departments/HR/jobs/Pages/JobsatCUDenver.aspx
The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.
The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Organization: *H0001 -- Anschutz Medical Campus
Title: Writer & Content Specialist
Requisition ID: 15483