Recruitment and Communications Manager
Posting Close Date:
The Division of Continuing Education at the University of Colorado Boulder invites applications for a Recruitment and Communications Manager for the university’s brand-new Outdoor Recreation Economy (ORE) program. This is a Continuing Education position that will be "embedded" within, and provide support to, the ORE program.
ORE is committed to supporting the entire outdoor recreation economy through innovative approaches to economic development, the management of resilient public lands and waterways, the creation of inclusive spaces, and the promotion of sustainable business practices. CU Boulder will become the flagship place of learning for the outdoor recreation economy. We are looking for someone to help us lead change in the industry. We seek an individual who has the drive and analytical skills to create thoughtful, strategic recruitment campaigns across multiple academic programs, the emotional intelligence and project management skills to lead enterprise-wide initiatives effectively, and strong interpersonal skills. The ORE program’s recruitment approach will rely on high-touch engagement with, and nurturing of, prospective students and corporate partners.
The Recruitment and Communications Manager position will have two main functions. First, this position will lead all student recruitment activities across the ORE degree, certificate, and noncredit programs. This function requires the implementation of recruitment campaigns to drive enrollment of diverse students across all ORE programs. Second, this position requires the ability to create a corporate and civic engagement strategy that can curate and support external partnerships with the outdoor industry, communities, and non-profit organizations. These external engagement activities will result in scholarships, experiential learning opportunities, career mentorship, and a replenishable and diverse talent pipeline for the industry.
The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.
Who We Are
The Mission of the Division of Continuing Education is to provide quality, innovative lifelong learning opportunities to a diverse student population by extending the educational resources of the University of Colorado Boulder.
What Your Key Responsibilities Will Be
Manage ORE recruitment and application process that will attract a diverse student body. ORE is the first program of its kind. We believe strongly in widespread access to higher education to all student populations and broadening the diversity and inclusivity of the outdoor recreation industry. You will assist with creating a diverse student body, and thus a more diverse sector.
Work closely with marketing vendors and other campus units, such as the Office of Strategic Relations and Continuing Education to develop the ORE signature identity, content, content strategy, and highly effective marketing and external communications campaigns.
Grow new prospective student leads, including marketing-qualified leads, by converting site traffic through calls-to-action and lead content generation.
Lead nurturing processes through email, phone, Zoom, remote and in-person visits, webinars, content, and social channels.
Monitor and, as appropriate, replicate standard practices in recruiting at peer institutions.
Develop press kit materials for media outlets, including press releases, images, pitch letters, case studies, feature articles, and trend stories.
Connect with influential media outlets to place stories about ORE news and other initiatives.
Serve as the primary communications connection between ORE and external organizations, translating and localizing ORE initiatives and communications efforts.
Lead all student recruitment activities across the ORE degree, certificate, and noncredit programs – to include the implementation of recruitment campaigns to drive enrollment of diverse students.
Create and execute a corporate and civic engagement strategy that can curate and support external partnerships with the outdoor industry corporate partners, communities, and non-profit organizations. The position provides the opportunity to support communities and organizations to re-emerge stronger during and after COVID.
What We Can Offer
The salary range is $55,000-$83,000.
The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder.
Be Effective. Be Supportive. Be Boulder.
What We Require
Undergraduate degree in Business/Marketing/Advertising/Public Relations/Communications or related field.
Professional experience in recruiting, (digital) marketing, public relations, or advertising (3 years).
What You Will Need
Experience working in external engagement, including corporate recruiting and corporate partnerships.
Demonstrated strength in written and verbal communication, adjusting the message to an audience.
Interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization.
Public speaking and presentation skills, including mastery of presentation software such as Microsoft PowerPoint.
Ability to contribute toward program efforts to address dimensions of underserved communities, justice and equity, and race, gender, and/or class influence as it relates to the outdoor industry.
A spirit of collaboration, interpersonal skills, and self-directedness are essential for this team-based program with a startup mindset.
What We Would Like You To Have
Professional experience in the outdoor recreation industry.
Professional experience in building and growing a brand.
Experience in web development using WordPress, Drupal, Web Express, or related platforms.
Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
To apply, please submit the following materials:
A current resume.
A cover letter that specifically addresses how your background and experience align with the requirements, qualifications and responsibilities of the position.
You will not be asked to upload references at this time.
Please apply by January 24th, 2021 for consideration.
Note: Application materials will not be accepted via email. For consideration, applications must be submitted through CU Boulder Jobs.
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu
The University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply.